For 2025, we fully overhauled the visual direction for our gifting campaign to better align with the AD audience and elevated market. We also worked with design talent like Louise Roe, Sandy Liang, and Flynn McGarry to curate their holiday edits. 

Strategy: Rachel Fletcher
Art Direction: Aurelie Pellissier Roman
Photographer: Fujio Emura 
Editors: Rachel Fletcher, Lori Keong
Market: Rachel Fletcher, Lori Keong, Kate McGregor
Copy: Audrey Lee, Kate McGregor, Julia Harrison
Social: Emma Tubbs
Production: Lauren Arzbaecher