I work with brands to tell their stories and drive results

I have more than 15 years of experience growing brands of all sizes. The last six years, I served as the Commerce Director at Architectural Digest, where I held a strategic, marketing-focused leadership role with full editorial oversight. I am responsible for creating the value proposition and go-to-market strategy for Shop AD—the revenue-driving arm of the legacy luxury publication aimed at modern consumers—and built it into a thriving business line, expanding the team from one to seven employees.

Before AD, I held marketing roles at several design-focused brands, including launching the Swedish e-commerce platform Tictail in the United States prior to its acquisition by Shopify in 2018 and developing the retention strategy for children’s clothing brand Rockets of Awesome.

I’ve executed partnerships with some of the biggest names in design: Crate & Barrel, Herman Miller, IKEA, Frette, Etsy, and Brooklinen.

Contact: rachelalannafletcher@gmail.com

Photo: Fujio Emura

A woman with dark curly hair sitting on a pinkish sofa in a cozy living room. She is wearing a dark purple zip-up sweater and light blue jeans, looking at the camera with a slight smile. Behind her are green plants, a window with a bamboo shade, and a wooden bookshelf with various books and decorative items. In the foreground, there is a vase of yellow tulips.

  • Content & Social Strategy 

  • Creative Production 

  • Go-to-Market (GTM) Strategy

  • Retention & Lifecycle Marketing

  • CRM 

  • Marketing Strategy

  • Brand Development 

  • SEO and AIO

  • Affiliate Marketing

  • PR & Influencer Outreach  

Services