Brooklinen Partnership

In a first of its kind partnership for AD, we developed a cross-platform campaign to celebrate the launch of Brooklinen’s redesigned Sateen Luxe Sheet Set. Campaign included original social video collaboration, dedicated editorial content, and a link package across the vertical. Grew conversion rate 27% YoY.

Partnership Leads: Rachel Fletcher, Meg Kernahan
Creative Production: Philip Backes
Video: Vlad Potov
Copy Lead: Audrey Lee