I was the first US hire for the Swedish company (acquired by Shopify in 2018) as their community manager. My remit was establishing the brand in the States amongst creatives, influencers, and notable talent. We opened pop-up shops in New York, Paris, and Stockholm and I personally hosted dozens of events in those cities as well as Barcelona and Los Angeles and led the programming for our New York events. The shop at Broome and Orchard was so successful, we ended up keeping it open for over two years.