Sleep Week—AD’s guide to building the best bedrooms—quickly became one of our biggest tentpoles of the year, and remained so for four consecutive years. Each year, we refreshed the theme, visual direction, content strategy, newsletter, and social plan. We also generated more than $200k in partnerships from brands including Brooklinen, Saatva, Frette, Tuft & Needle, Wamsutta, and more. 

Art Direction: Aurelie Pellissier Roman
Photographer: Fujio Emura 
Strategy Leads: Rachel Fletcher & Nashia Baker
Editors: Rachel Fletcher, Lori Keong
Market: Rachel Fletcher, Lori Keong, Kate McGregor
Copy: Nashia Baker, Julia Harrison, Audrey Lee
Production: Lauren Arzbaecher