Overhauled creative, messaging, brand positioning, and visual direction for Shop AD, the revenue-driving arm of Architectural Digest. Commissioned original photography and executed go-to-market strategy to speak to an elevated, design-conscious consumer.

Grew key furniture and decor categories by 24% and 58% respectively YoY

Creative Director: Aurelie Pellissier Roman
Market Editor: Kate McGregor
Producer: Lauren Arzbaecher